In the afternoon of December 5, the opening ceremony of the 28th “Love Under the Blue Sky” charity event was held at the Shanghai World Expo Museum. This year's “Love Under the Blue Sky” charity event is based on the theme of “Help Others, Outshine Yourself”, highlighting the revitalization of the countryside, third distribution, the digitalization of charity, and the good deeds of ordinary people to show the warmth of Shanghai.

This event actively promotes the charity acts for all walks of life, makes a useful supplement to redistribution, and strives to create a social atmosphere of “charity for all and charity for all”, while spreading the concept of charity, conveying the culture of charity and telling the story of charity through the digital means of charity mini-films. It also makes positive contributions to the overall improvement of Shanghai's urban soft power and the digital transformation.

At the opening ceremony, the social enterprises started the first part of the event by donating money and materials to Shanghai Charity Foundation and some of its district representative offices. Following the spirit of sustainable development of the United Nations, MEGA P&C actively responded to this charity event and donated RMB 50,000.

The 28th “Love Under the Blue Sky” charity event focuses on the rural revitalisation strategy, aggregates charity resources in the Yangtze River Delta region, and focuses on the development and innovation of charity. The charity event strives to create a social atmosphere of "charity for all ", and continuously expands the branding effect of "ordinary acts of kindness". It also strives to create a social atmosphere and branding effect of "good deeds of ordinary people", insists on helping the poor and the needy and purifying the soul at the same time, and exerts the power of charity on the road to common prosperity.

This year's series of activities will focus on promoting the implementation of rural revitalisation strategy, through cross-border cooperation and integration of resources, forming a broad social collaboration, using the Internet to support public welfare, rural education and medical care, reflecting the power of innovative integration of charity in the Yangtze River Delta, better meeting the multi-level and diversified needs of the rural masses, allowing charity to enter the village, and enhancing the sense of access and happiness for the masses in rural areas. Digital applications of charity are also playing a huge role today.

During this year's “Blue Sky” campaign, charity projects such as Smart Help for the Disabled and Smart Aging will further enhance the ability and level of precise services for the elderly, the disabled and other disadvantaged groups, so that more people can feel the warmth brought by digital charity. At the same time, “good deeds of ordinary people” is still the warmest brand in the “Love Under the Blue Sky” series of activities, and this year's activities will fully explore the charitable deeds and touching stories of charitable people from all walks of life, such as the Shanghai Charity Stars, charity volunteers, support cadres for construction, teachers, and street communes to highlight the soft power of Shanghai.